What is an edge?

An edge is a unique advantage — something that gives you a leg up over the average investor. It's what separates successful investors from those who merely match market returns or underperform.

Finding you edge.

As a retail investor we don't have access to endless data, a team of mathematicains, satelite data, high frequency trading algorithms.

But we do have one thing they don't.

Exposure to hundreds of consumer facing public companies on a daily basis.

It's quite simple really, just being aware of companies you shop at, bank at, and use on a daily basis. We are exposed to hundreds of potential investments every single day.

Success Stories

Think of the phone you might use? Apple.

Think of where you grabbed lunch last Tuesday? Chipotle.

Think of what secures almost a quater of the internet? Cloudflare.

These aren’t just companies—they’re stocks that have crushed the market over the last 5 years, returning hundreds of percentage points more than the index.

You don’t need to find ten of them.
One or two is all it takes to build a killer portfolio.